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Waffle House holes out thanks to Bubba Watson’s post-Masters meal
This Sunday Bubba Watson won his second U.S. Masters title in three years. And how did the golf champion celebrate his big win? A meal at Waffle House, of course. At 3:52 PM on Sunday, Waffle House...
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Flying the friendly skies: Twitter erupts over X-rated @USAirways tweet
US Airways tweeted out an extremely explicit photo today featuring a lady with a toy airplane sticking out of a certain place where planes have no business being stuck. The airline has since deleted...
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The mobile headaches of brand marketers
With people spending more time browsing on mobile devices these days than on desktop computers, and with global mobile ad spend and mobile commerce on the rise, it’s no surprise that brands are...
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Take this non-BuzzFeed quiz that skewers BuzzFeed quizzes
The best recent quiz to hit the Internet, mercifully, was not posted by BuzzFeed. Called “Which Absurd Consumer Psychographic Are You?” the quiz is brought to you by Twixt, a media-planning tool that’s...
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The 5 wildest KFC marketing stunts
With Taco Bell and McDonald’s getting a load of buzz from their “Breakfast Wars” marketing battle, it comes as little surprise that KFC would try to get some attention for itself with its own marketing...
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Inside the agency: The Barbarian Group’s new HQ
The first thing anyone will ever notice upon entering The Barbarian Group’s new Chelsea digs is the much-publicized “superdesk” — and that’s precisely the point. “If you just look at it, it’s like,...
View ArticleWhat you need to know from Tony Hsieh’s Playboy interview
We here at Digiday read Playboy for the articles. Take, for example, this recent interview with Zappos CEO Tony Hsieh. Turns out the multimillionaire is a poker-playing Harvard grad with a bent urban...
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There’s a push to make photoshopped models in ads illegal
In 2011, British member of parliament Jo Swinson ordered Lancôme to take down London billboard ads featuring Photoshopped images of famous women — Julia Roberts and Christy Turlington. The altered...
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Advertising award shows have a spotty gender-balance record
Last spring, Cindy Gallop hosted the 92nd annual Art Directors Club Awards in Miami. Before Gallop took to the stage, a picture was shown of the ADC when it was founded in 1920. It was a...
View ArticleThese brands wanted you to puff and retweet on 4/20
Yesterday was, of course, the moveable feast that is Easter Sunday; but for a certain demographic it was a completely different high holiday: 4/20, a day for celebrating recreational marijuana use....
View ArticleThe 10 habits of highly effective ad creatives
Creativity is often caricatured as that unplanned eureka moment, but in fact a growing body of evidence suggests creativity is like any other habit: It must be nurtured. But the how is the hard part....
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What brands should learn from General Mills’ Facebook fiasco
Last week, consumers sounded the alarm when General Mills decided to update the legal terms on its website by adding an arbitration clause. First reported by The New York Times in a piece called “When...
View ArticleThe #myNYPD hashtag snafu feeds social media fails industrial complex
The New York Police Department yesterday started a textbook social media campaign, inviting people to share photos of themselves with NYPD officers. Do you have a photo w/ a member of the NYPD? Tweet...
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Smash! Crush! Blast! Inside GE’s Spring Break destruction porn
GE is making Spring Break a little more destructive. No, not with booze, drugs or wet t-shirt contests — but with science. You know, the really sexy stuff. Yesterday, GE ran a social campaign using the...
View ArticleMeet the embodiment of the new agency creative
When Jason Snyder talks about the Luci light, he refers to his invention as “she” rather than “it.” That’s because when Snyder was in the process of inventing and designing the inflatable and...
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The state of brands on YouTube in 5 charts
Brands are investing more than ever in creating online video content. And the good news for them is that more and more people are actually watching it — especially on YouTube. According to data from...
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Interns, do you give good phone? DDB is on the line.
Forget about digital skills. If you want to be a summer intern at DDB California, then you’d better give good phone. If you’re a college student or recent grad looking for an agency summer internship,...
View ArticleConfessions of a small agency partner
There is no shortage of headlines about the “changing the agency model” or the “threats to the agency model” or the “broken agency model,” so maybe it should come as no surprise that being a partner at...
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How the Clippers’‘We Are One’ slogan came about
If there is any silver lining to the racist train wreck that is the Donald Sterling debacle, it’s that the Los Angeles Clippers have been able to use his termination as a springboard to send a strong...
View ArticleThe do’s and don’ts of agency job hunting
Job hunting can be a soul-sucking experience, especially in the competitive agency world. Even though agencies are constantly hiring, the talent pool is big and everyone is trying to figure out how to...
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