Why it’s not such a bad thing to get fired from your agency job
Daniel Stein, CEO of Evolution Bureau, has hired plenty of people who he knows have been let go or fired from previous agency gigs. It’s not a big concern to him, and he is certainly not the only one...
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When playing with LEGOs makes for a great resume
As aspiring young agency creatives know, these days getting noticed by agencies almost requires executing some kind of viral resume stunt. The latest creative resume to make the rounds comes from a...
View ArticleGE takes a deep dive into native advertising
Last month, Jimmy Fallon had a group of teen inventors come on “The Tonight Show” to show off their gadgets. Anne, 16, showed off her flashlight powered by the heat of the human hand. Jonathan, 13,...
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The state of mobile in 5 charts
This is the final installment in the series “Mobile Next,” Digiday’s coverage of innovations in mobile media. This series is sponsored by LIN Mobile, a premium mobile marketing provider with a unified...
View ArticleBrands try out new multi-picture Twitter feature
Twitter just got more visual, and brands are wasting no time in taking advantage. Last Wednesday, Twitter introduced two new mobile features that aim to make the largely text-based platform more visual...
View ArticleHow Kimberly-Clark is trying to sharpen its ‘digital IQ’
Kimberly-Clark Corporation is a Fortune 500 company that doesn’t do advertising or digital marketing. The very words, according to CMO Clive Sirkin, are irrelevant. For Kimberly-Clark, the personal...
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Katherine Heigl’s Duane Reade lawsuit exposes legal murkiness of brand tweets
Duane Reade’s social media manager is probably not feeling so hot right now. The pharmacy chain is being sued by Katherine Heigl, the “highly successful television and motion picture actress, producer...
View ArticleThe do’s and don’ts of agency job hunting
Job hunting can be a soul-sucking experience, especially in the competitive agency world. Even though agencies are constantly hiring, the talent pool is big and everyone is trying to figure out how to...
View ArticleWaffle House holes out thanks to Bubba Watson’s post-Masters meal
This Sunday Bubba Watson won his second U.S. Masters title in three years. And how did the golf champion celebrate his big win? A meal at Waffle House, of course. At 3:52 PM on Sunday, Waffle House...
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The mobile headaches of brand marketers
With people spending more time browsing on mobile devices these days than on desktop computers, and with global mobile ad spend and mobile commerce on the rise, it’s no surprise that brands are...
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Take this non-BuzzFeed quiz that skewers BuzzFeed quizzes
The best recent quiz to hit the Internet, mercifully, was not posted by BuzzFeed. Called “Which Absurd Consumer Psychographic Are You?” the quiz is brought to you by Twixt, a media-planning tool that’s...
View ArticleWhat brands should learn from General Mills’ Facebook fiasco
Last week, consumers sounded the alarm when General Mills decided to update the legal terms on its website by adding an arbitration clause. First reported by The New York Times in a piece called “When...
View ArticleThe #myNYPD hashtag snafu feeds social media fails industrial complex
The New York Police Department yesterday started a textbook social media campaign, inviting people to share photos of themselves with NYPD officers. Do you have a photo w/ a member of the NYPD? Tweet...
View ArticleMeet the embodiment of the new agency creative
When Jason Snyder talks about the Luci light, he refers to his invention as “she” rather than “it.” That’s because when Snyder was in the process of inventing and designing the inflatable and...
View ArticleConfessions of a small agency partner
There is no shortage of headlines about the “changing the agency model” or the “threats to the agency model” or the “broken agency model,” so maybe it should come as no surprise that being a partner at...
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